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Consumerization and the BYOD Trend Heighten Data Leakage Fears: Page 2 of 2

One vendor looking to capitalize on the growing opportunity is the lesser-known Soonr Inc. Though the company has been in business since 2005, it's maintained a low profile, selling its wares through partners. With the launch of a new product dubbed Soonr Enterprise, the vendor aims to answer corporate IT's need for business groups to access files securely within the cloud.

"Last year was the first year that mobile devices outsold personal computers, and it's only going to get worse or better depending on how you look at it from here on," says Martin Frid-Nielsen, Soonr's CEO. "We're seeing people carrying around [corporate] data on their devices, including laptops ... the IT people in these companies are concerned about physical security, about device security and also with what's being shared with others and they're worried about company data falling into the wrong hands."

But if it's a corporate-provisioned account, when an employee leaves, the company can just wipe out all those files.

"The company has control of its own information. There's still a possibility of data leakage. If someone really wants to steal data they could, there's always way to do it," McClure adds. "That's why so many companies are interested in these corporate-sanctioned accounts and that's the opportunity companies like Soonr are going after."

Everyone wants a piece of the pie, she says, and the market is wide open. There's no clear-cut leader in this space as of yet.

"There's VMware, with its Project Octopus; Microsoft SkyDrive; Google Drive; Apple iCloud, it's all about enabling mobilization," she adds. "There's not a leader in the business solutions space ... and it's a huge market."

One thing that consumerization has done is drive home the need for simplicity from the user's perspective. Enterprise IT must now consider the end user's experience unlike ever before when it comes to evaluating new solutions. And generally, IT executives are increasingly focused on service culture development.

"You need to make this as seamless and easy for everybody involved," King says. "Frankly, if you don't do that, your employees will find a service that does offer an intuitive user interface and ease-of-use tools."