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Bye Bye BrightStor: Page 2 of 2

It's a problem he's intent on correcting, particularly given CA's aggressive investment in the storage segment. In the last 15 months, the company bought XOsoft, iLumin, and MDY Group International in an effort to add CDP, replication, email archiving, records management, and compliance to its storage lineup. (See 2006 Top 10: On the Hot Seat, Storage Shopping Spree, and Suppliers Snap Up Services.) It's clearly time for some fresh marketing.

It will be the end of 2008, though, before marketing materials, Website, and packaging are fully simplified. "We estimate that it will take 12-18 months to fully migrate our product names," notes EVP and CMO Donald Friedman in a letter to customers.

CA's effort should be applauded. The company is clearly intent on strengthening its assets. And in the fast-paced IT business, it's vital to distance oneself from mistakes as quickly as possible. Whatever isn't constructive soon rots on the vine. We can think of a few examples, but that's another story.

Mary Jander, Site Editor, Byte and Switch