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3PAR Spins Disk Trick: Page 4 of 4

"If you have a $20 billion industry today and the major players use this kind of technology, it could become a $10 billion industry overnight," he says.

It remains to be seen whether customers -- if they're given the opportunity to bite off only as much as they can chew -- will be more willing to take a chance on the startup's utility storage system. But for 3PAR, which by its own admission doesn't have a huge run rate to protect, it seems like a shrewd idea that might just pay off.

Todd Spangler, US Editor, Byte and Switch