Beleaguered storage service provider (SSP) StorageAlliance has thrown in the towel on the storage utility model and hired a new CEO to help it shift direction.
Todd Chukry replaces Jeff Ascah as chief executive officer. Ascah will stay on as president and chairman of the company.
Prior to joining StorageAlliance, Chukry was head of business development for Request Seismic, a firm that brokers the sale of seismic research to oil and gas companies. He built this organization into the multimillion-dollar company it is today, according to StorageAlliance spokespeople.
Which explains why StorageAlliance has hired him. Hes on a one-year deal to help us with strategic planning, says Ken Akerley, vice president for business development at StorageAlliance.
It also explains the SSPs change in direction. It is already based in Calgary, Alberta (the Houston of Canada) and therefore well situated to service the oil and gas industry. With Chukrys contacts it plans to sell data management services to all the oil and gas companies in the area.