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InterSAN Attracts Major InterEST

Startup's management software catches the eye of EMC, HDS, LSI Logic, and others

When a whole bunch of heavyweights in the storage networking industry beat a path to the door of a single startup, thats a pretty good indication that the company in question has got something special.

That’s what’s happening right now to InterSAN, a startup based in Scotts Valley, Calif. In the next week or so, Hitachi Data Systems, EMC Corp. (NYSE: EMC), and LSI Logic Corp. (NYSE: LSI) are expected to announce support for InterSAN’s storage network management software. And in each case, that’s going to be followed by joint marketing and sales initiatives.

Word has it that another big gun, IBM Global Services, is also still in the queue to reach a similar deal with InterSAN -- all of which is pretty amazing, considering that the startup’s only been in business for a year.

So, what’s so special about InterSAN?

Well, it’s got some clever marketing folk on board. They’ve done the usual trick of defining their own market for “applications-based Storage Area Management (SAM) software” so they can claim to lead it.

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