Careers & Certifications

03:01 PM
Connect Directly
RSS
E-Mail
50%
50%

Forget Users; It's External Customers That Count

Design business systems to serve the market, not your employees, columnist Seybold says.

Cemex learned this lesson well. Initially, the company penalized local contractors if they changed their scheduled delivery times. But then it switched gears, optimizing its delivery system to meet any customer's needs within an hour. By abandoning its former practice, Cemex became the world's most profitable cement supplier.

So, whose metrics are you using?

Patricia Seybold is the author of Outside Innovation (HarperCollins Publishers, 2006)

Previous
2 of 2
Next
Comment  | 
Print  | 
More Insights
Cartoon
Slideshows
Audio Interviews
Archived Audio Interviews
Jeremy Schulman, founder of Schprockits, a network automation startup operating in stealth mode, joins us to explore whether networking professionals all need to learn programming in order to remain employed.
White Papers
Register for Network Computing Newsletters
Current Issue
Video
Twitter Feed