WOBURN, Mass. -- Analyst forecasts' of an expansion in archiving demand combined with its own experience of a rapid growth in the number of archiving installations in the last 18 months is driving BridgeHead Software to invest heavily in expanding its channel, with a key focus on generating leads for resellers.
The storage management and archiving software specialist is convinced the data archiving market is set to take off so is setting the building blocks for this expansion with a number of key technology and channel distribution relationships to be announced in the coming months, It has created a new inside sales team dedicated to delivering leads for its channel community and is also rolling out a range of demand generation and marketing campaigns to identify potential archiving customers for resellers.
Ryan Witt, Senior Vice President, Sales & Marketing for BridgeHead Software, said: The fact that were closing more archiving orders, combined with expert predictions from industry analysts such as IDC - which is expecting a doubling of the global archiving market to $2.34 billion between 2007 and 2011¹ - makes us believe this is the right time to capitalize on the market opportunity. Our aim is to recruit new resellers and ramp-up support for our current channel and we believe the best way is to give them leads we can jointly harvest. Very few vendors of our size are investing in sales teams to generate channel leads, and hopefully itll be taken as a clear sign of our commitment to resellers and how seriously were taking this market.
BridgeHead Software Ltd.