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  IPv6: 'Six' Appeal |
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Business-to-consumer commerce of this nature gets attention because it has obvious sex appeal. It may not give listeners goosebumps, but supply-chain automation (business-to-business commerce) potentially can be just as lucrative, or perhaps even more so. In reality, the ability to hoist business-to-business practices online is the backbone of e-commerce's future success.
 Film manufacturing offers a fine example of the Web's potential for e-commerce because it illustrates an instance of how the worldwide network can eliminate the need for currently expensive manufactured items. Electronic commerce will catch on most quickly in industries that now spend a fortune manufacturing hard goods that can be replaced with virtual creation and distribution. In addition to film, likely candidates to disappear in the future are music CDs, floppy disks and, of course, paper. But before we get carried away into some sci-fi future where we all download virtual cash onto chip-based bank cards from a TV/Web site that's accepted by any establishment we choose, let's take a moment to separate the marketing hype from the developments that are happening for real, right now. And that means focusing on IPv6, the blueprint for 21st century e-commerce.
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