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Creative Ad Agency Minimizes The Worry

By Mona R. Litt   Deadlines. Creative ca mpaigns. Client satisfaction. An advertising agency has enough concerns: It can't worry about whether it can depend on its enterprise network for full-time support. Ad company Arnold Communications chose a switched 10/100 Ethernet network, with frame-relay links to connect 17 remote offices, to ensure a network that meets its needs today and tomorrow.

"With new technologies and network design, our plans are to stay ahead of our competitors well past the year 2000," according to Steve Jalbert, vice president and chief information officer of Arnold Communications in Boston.

Arnold holds accounts with large corporations, including McDonald's Corp. and Volkswagen of Ameri ca. If you've sat in front of a TV, listened to a radio or flipped through a magazine, you've seen examples of Arnold's work.

Jalbert describes Citrix Systems' WinFrame application as one of the best features of the network. WinFrame, running on a Compaq Computer Corp. ProLiant server, provides remote sites with applications access. Over its WAN, employees across the country and in Canada can access any data files stored on the servers, which run Novell NetWare.

Because many advertising campaigns involve print media, Arnold's graphic artists work with Donovan Data Systems' Stereo, Piano (a time-sheet program), Presto and Tempo. All provide front-end solutions for the graphics department. Artists often send drafts over e-mail using CE Software's QuickMail system. Jalbert says it provides timely communication for all employees, not only artists. "It has replaced Federal Express," he says.

Arnold staffers rely on DDS Spotpak for the latest TV, radio and cable ratings. This lets them better negotiate wit h media outlets and choose time spots for commercials. Employees design print ads with Adobe Systems' Photoshop, Illustrator and Persuasion, and Quark's XPress. Netscape Communications Corp.'s Navigator provides the link to the Internet, Jalbert says.

The network support staff uses Ipswitch's WhatsUp to monitor its Cisco Systems' r outers and servers. If a problem exists, the software alerts the support staff with all pertinent information.

Jalbert installed Cheyenne Software's InocuLAN to protect its servers from pesky viruses, Datawatch Corp.'s Virex for Macintoshes and McAfee's VirusScan 3.0 for Windows systems. Jalbert says his greatest challenge at Arnold Communications is keeping up with the constant flow of move, change and add requests without inconveniencing any users. And he does it all with only an eight-person support staff.

Next May, the company will move to a new six-story building, revamping the entire network and including fiber between floors, according to Jalbert. A corporate intran et and videoconferencing system will follow soon after.


Updated July 31, 1997

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