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Column - Down to Business
C O L U M N  
IT Pros Still Undervalued

  November 1, 2002
  By Rob Preston


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You probably know of a few former IT professionals who made it to the executive suite. Among the most famous is Art Ryan, a programmer who rose through Chase Manhattan's ranks to become president before joining Prudential Insurance as CEO. More recently, Kevin Turner, a one-time hourly employee at Wal-Mart who climbed the IT organization ladder to become CIO, is now running the Sam's Club wholesale division.

Unfortunately, these geek-makes-good stories remain too few and far between. For all the strides tech managers have taken during the short 30-year history of the profession, top corporate talent is still groomed mostly in sales, marketing, finance and other "business" departments.


It's not surprising, then, that many tech pros feel undervalued: Almost half the 2,647 people who responded to Network Computing's reader survey say their IT department doesn't get the respect it deserves within their companies. We hear a lot of high-level talk about CIOs having "a place at the table" and technology driving the business, but the men and women responsible for evaluating, deploying and managing IT are still excluded from business decision-making--at their companies' peril.

At Children's Hospital Boston, the subject of this issue's On Location case study, one network manager says he didn't receive any formal communications about the hospital's massive ERP project until Andersen consultants were ready to move in to the building--months after the executive committee had picked the key vendors (the IT department was barely involved in that decision). At Cole Tool & Die Co., a systems administrator laments that he can go weeks without hearing from his boss, the CFO. We hear similar tales of disenfranchisement from other readers.

Most often, IT gets blamed. Technologists, because they don't appreciate the bottom-line pressures on business initiatives, isolate themselves from the rest of the organization ... we're told. This criticism is often accurate, and technologists had better get some finance or business development chops if their aspirations go beyond the IT organization, but it's a two-way street.

Why is it taken as a fundamental truth that technologists must improve their business acumen, yet traditional business managers are rarely held accountable for their inability to communicate on technical matters? Senior executives pay lip service to the value of IT in driving their companies forward, but when it comes to understanding technology fundamentals, many throw up their hands or, worse, wear their illiteracy on their lapels like a badge of honor.

Core Competency

More companies need to act like Charles Schwab & Co., whose co-CEO, David Pottruck, considers technology "one of the core competencies for business leadership." Every management succession plan at the brokerage takes technology competency into account. Schwab executives must understand the basics of networks, systems and applications, and know how to plan and evaluate IT projects. "It will signal the technology group that you are interested and competent in their realm," Pottruck writes in his book Clicks and Mortar. "You will become a partner rather than a patient."

So while the trend is for CIOs and other top IT execs to hail from outside the IT organization, that doesn't excuse them from rolling up their sleeves with the system admins and programmers from time to time. It pays to be well-rounded, whether you're in finance, business development or IT. Children's CIO Daniel Nigrin (who, incidentally, was brought in after the hospital did its ERP due diligence) is an endocrinologist, but he also has a master's degree in medical informatics and isn't above hacking code. "Not having that experience would make me a lot less credible on the IT side," Nigrin says. "If I were just a doc, I couldn't do this job. But if I were not a doc, I couldn't do this job."

--Rob Preston, rpreston@cmp.com

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