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The Business of IT
F E A T U R E  
Winds of Change

  October 10, 2002
  By David Joachim and James Hutchinson


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  In this article
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Introduction
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Biggest Beefs
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Flat Budgets But High Hopes
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User Feedback
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Details, Details
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So You Think You Have It Bad...

Make no mistake: In most organizations, IT is and always will be a support unit, so the sooner you face that fact and adopt a customer-service focus, the better.

It seems many of you understand. IT shops are collecting more feedback from their users, and more often. About a third of respondents collect customer feedback online, and a quarter do so using paper forms. Better than half of survey respondents who collect customer feedback online say they do so monthly. Twenty-one percent do so quarterly, 6 percent biannually and another 6 percent annually. Some 30 percent of respondents who collect customer feedback using paper forms do so monthly, 27 percent quarterly, 14 percent biannually and 15 percent annually.

Remember, we said "many of you understand." Twenty-seven percent don't actively seek feedback; they just wait for complaints. Thirty-two percent have no formal process, and 1 percent of respondents say that they don't really care about user feedback. Wake up and smell the coffee, people. Not having a formal feedback process could be a lethal mistake. If the business user does not hear from or have the means to comment to IT, then IT is not being a good business partner. And that 1 percent who don't care? If you supervise this person, recall the "one bad apple" maxim. Why? Because users don't like people who don't care about them, and user opinion often becomes the opinion of management, says Ries of St. Marys Hospital. "If the end user doesn't feel like they're getting what they need, they complain to the boss, and it creeps into upper management," he says.


To gain positive visibility within the business, IT should approach upper management but never forget about the end users. This is an opportunity to wear a white hat and solve problems at the grassroots level. If end users rave about IT to their bosses, then your chances of having advocates at all levels increases.

Of course, in some workplaces it's particularly tricky to satisfy users. Williamson of Brigham Young relates his frustrations about providing services to professors. "You're dealing with some very educated people, and there is in any academia this belief that if you don't have a Ph.D., your opinion doesn't matter," he says. "Some professors have been bold enough to say it flat out--'Why am I bothering to talk to you?' There's a little attitude there."

Finally, some IT managers express the age-old maxim that nobody notices IT when things are running smoothly. "We get attention only when things go wrong," says Kosht, the Cole Tool and Die systems administrator. Again, this puts the onus on IT to solicit opinion through user feedback. You can combat that one irate user quite well if you have a documented track record of success.

Staying Special

It's important to keep up with your certifications and ensure that you acquire valued skills. Right now, for example, there's a lot of demand for IT pros certified on Cisco routers, while Microsoft Certified Systems Engineers are "relegated to the basement," Hill says. "There are millions of them." The same thing happened to Novell CNEs in the mid-to-late 1990s. The market got flooded, and skill levels declined.

And employers aren't forking over a lot of time and money for skills training. Asked how many weeks per year they receive job-related training or professional development, 17 percent said none and 28 percent said less than one week. Nineteen percent said one week, and another 19 percent said two weeks. Some 18 percent get three weeks or more.

Remember the things people said they disliked about their jobs? Inadequate training was cited by 31 percent of you. One way to shake loose some training funds is to make sure that any lessons learned get redistributed to the rest of the organization. For instance, if someone gets some specific security training, he or she should become a power-user/trainer for others in IT and even other parts of the business, if possible.

We've heard wistful memories of the days when your voicemail boxes were filled with headhunter calls. Not anymore. Now, many of the headhunters are out of business, and if you don't want to join them, you should start increasing your relevance to the business by listening to your peers and implementing some of the advice we've provided.

In any case, look on the bright side: At least you're not an accountant.

David Joachim is Network Computing's editor/business technology. James Hutchinson is Network Computing's director/editorial content. Write to them at djoachim@nwc.com or jhutchinson@nwc.com.


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