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F E A T U R E

Where The Gloves Come Off

July 8, 2002
By David Joachim

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Bahram Akradi, CEO

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	In this article
	Introduction
	Bahram Akradi, CEO
	Brent Zempel, CIO
	Wesley Bertch, Director of Software Systems
	Robert Mendel, Director of IT Operations
	Gary Lien, Systems Architect
	Jud McKee, Director of Network Operations
	Next Steps

• At Work: Leads corporate strategy and runs day-to-day operations.

• At Home: 41 years old. Single, one daughter. Hobbies include running, biking and piloting jets

• Alma Mater:: University of Colorado, BS in electrical engineering.

• How He Got Here:

1990 to 1992: Started his first fitness club in Brooklyn Park, Minn.
1989 to 1990: Executive vice president, U.S. Swim and Fitness
1982 to 1989: Salesman for and later part owner of Nautilus Fitness Center, which would become U.S. Swim and Fitness and be sold to Bally Fitness Group

• Mouthing Off:

Why selling MMS to other gym operators makes sense: "If we share MMS with the other top health-club companies, they might be able to create some addition to what we gave them that is better than what we do, and then we can use that."