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Column - The Inside Story
C O L U M N  
More Than Location, Location, Location!

  July 8, 2002
  By James Hutchinson


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In real estate, value always comes down to location, the most desirable spot for a home or business. Whether it's the quietest cul-de-sac surrounded by conservation land or the storefront on Main Street with the most foot and drive-by traffic, the best location will always fetch a premium price. But with our On Location series of case studies, premiering this issue, our thinking is just a bit different.

We don't care as much about the location of our case study subject as we do the focus of the company, the people working there and the technology they're implementing. We'll go to the four corners of the United States to track down the best candidates for an On Location profile, as our recent jaunt to Life Time Fitness in beautiful Minnesota proves. Neither the threat of snow nor Jesse Ventura could stop us from spending a few quality days with the IT and business movers and shakers of this fast-growing health and fitness company. But instead of talking about the folks at Life Time (they get plenty of coverage), let me first explain why On Location is such a big deal to Network Computing.



We came up with the idea for On Location for two main reasons. First, our editors wanted to continue leveraging their unique, peer relationship with you, our readers. Our staff's real-world IT experience lets us answer the questions and cover the topics that are most important to you, and write about the technology other companies are implementing in language you're most familiar with. It's that peer insight that makes Network Computing different.

Second, no one else was doing case studies the way we thought they should be done. Before On Location, there were two types of case studies. The customer testimonial, written by a vendor to showcase its product, usually goes something like this: Customer is in dire need of a solution; vendor rides in on white horse to save the day; customer implements vendor's solution with ease; everyone lives happily ever after. If it were only that easy.

The other type of case study, found in both the business and the traditional technology press, typically is less glowing than the vendor variety but is still light on substance. Its authors just don't have the perspective to know how tough it is to make technology work. No project is without its problems and obstacles, and that's the most valuable information to readers, so you can avoid making the same mistakes. But traditional case studies never seem to talk about those things in much depth.

It's easy to understand why a vendor would want to keep a lid on technology problems, but the press should be able to deal with the good and not-so good. That's where Network Computing and our On Location series step in. Our editors have the technical and IT organizational experience to dive into these projects to find out what really helped or hurt their success.

And while we're at it, why wait for the project to be finished? We jump in near the start and follow along with the customer as the project evolves, not knowing how things will turn out. That's exactly what we do this issue with Life Time: We chart the history of the company's Member Management System, explain where Life Time is now and pose some questions about the future. And we'll be there, in print and online, to see that those questions get answered. We are in this for the long run, just like Life Time.

So please read on. Learn about how a midsize enterprise is making use of some emerging technologies (like Web services) and let us know what you think. Talk directly with the Life Time folks by heading to our micro-site at www.nwc.com/forum/lifetime. Give them your view on some of the choices they've made.

Also, if you think you're doing some innovative stuff and would like to be the subject of an On Location profile, drop me a line at onlocation@nwc.com. Who knows? You might just end up with your mug on the cover, and wouldn't Mom be proud.

--James Hutchinson, jhutchinson@nwc.com

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