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The Inside Story
C O L U M N  
The Year in Review -- Network Computing Style

  May 13, 2002
  By James Hutchinson


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I know--it's only May, so how in the world can I do a recap column when the year's not even half over? Fact is, this look back is not based on the calendar year. It's based on the Network Computing test year--the roughly 365 days' worth of lab time we've spent with the technology products designed for your organization's computing environments.



This issue, highlighting our 8th annual Well-Connected Award winners and finalists, sums up a year's worth of testing and evaluation.

Thinking back on the year, the first thing that comes to my mind is the economy. It was just about a year ago when we here at the magazine really started feeling the full effects of the down market. And a whole year later, we're still standing. Unfortunately, the economy has continued to plummet sadistically, causing the technology-publishing industry to contract. Almost overnight, numerous technology magazines have vanished. What's the reason for the disappearing acts? Technology companies (or as we like to call them: advertisers) stopped spending cash because they simply had none left to spend. Technology publications live off advertising revenue, and there simply wasn't enough to go around. The law of the jungle took hold; only the strongest survived.

Some publications--including our sister publication InternetWeek--will be missed. Others got what they deserved. That statement seems pretty harsh, I know, but it doesn't make it any less true. From an editorial-content perspective, most of the now defunct books swam in the shallow end of the usefulness pool. Their content served little or no purpose in terms of solving problems for their readers. If you're not serving your readers, why in the world are all those trees dying in your service?

Through it all, Network Computing has continued to move forward as the premier product-testing and -analysis magazine in the industry. What evidence do I have to back up that claim? Flip through the pages that follow--you'll find the software, hardware and services that survived our scrutiny. Those products and their vendors are more than just an impressive list: They're a what's what and who's who of technology. Pretty much everything but the kitchen sink was tested and evaluated in our Real-World Labs® (kitchen sinks are slotted for testing in 2003).

So there's my year in review: a buddy-can-you-spare-a-dime, enough-is-enough bear market, and the continued success of Network Computing. But it's not just our success at staying afloat while others drowned that matters. And it's not just our success with product testing and evaluations. Our most important success is our ability, year after year, to remain relevant to our No. 1 asset: you. I'll hold on to that feeling of accomplishment and look ahead with hope that next year I'll be writing about positive changes in the economy (though my gut feeling is we'll still be saving our nickels and dimes) and even more success for Network Computing and our readers.

In my last column I promised to remind you (again and again) to respond to our reader poll. It's happening right now and so far, the response has been incredible. For the five or six folks out there who have yet to fill out the survey, head on over to www.nwc.com/go/cicweb.html. This is your chance to vent about the technology industry and related matters. The poll ends this month so hurry up before you get locked out--you could be one of three lucky respondents to win an MP3 player. You'll find the results, and our insightful analysis, in our October 14 issue. And a personal note to Mr. Gates: Please stop trying to complete the form again and again--it's just one per customer. --James Hutchinson, jhutchinson@nwc.com


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