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Network Computing Online Tries Psychotherapy
March 22, 1999
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By Bradley F. Shimmin  According to Freudian psychology, we are each driven and defined by primitive forces lurking just beneath the surface of consciousness. And only when we freely associate the thoughts and ideas that bubble up from this netherworld can we hope to assemble a meaningful psyche.

It seems the Web works the same way, sort of. Beneath each Web site's glossy exterior of images, scripts and HTML tags lives its unconscious, the site's driving force and reason for being--namely, its readers. That's why we asked you last month to recline on our hypothetical couch and tell us about the undercurrents of Network Computing Online.

Here's what we discovered: Most of you subscribe to our print magazine, use Netscape Navigator 4.x, like to read product reviews and tips articles, and visit our Web site regularly. You suggested that we should post more product reviews, increase our coverage of security, Windows NT and Unix (Linux in particular), and create a customizable newsletter and home page. Surprisingly, many of you found our Web site through our weekly e-mail newsletter--perhaps a case of the tail wagging the dog.

We'd like to thank everyone who participated in the survey and congratulate Kent Larkin, winner of the grand prize, a Nikko radio-controlled airplane. You can find the complete survey results at www.networkcomputing.com/online/survresults.html. And for those Freudian fanatics out there: Yes, sometimes, a Web site is just a Web site. It's too bad the same can't be said anymore for cigars in Washington.

--Bradley F. Shimmin, bshimmin@nwc.com






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